Model for Developing Communication Leadership of Administrators in Public Universities in Guangxi

รูปแบบการพัฒนาภาวะผู้นำด้านการสื่อสารของผู้บริหารในมหาวิทยาลัยของรัฐในมณฑลกวางสี

Ling Jinhuan

Educational leadership -- China -- Guangxi Zhuang Autonomous Region

Universities and colleges -- Administration

Communication in education

The objectives of this research were: 1) To study the level of communication leadership of administrators in public universities in Guangxi. 2) To develop the model for developing communication leadership of administrators in public universities in Guangxi. 3) To evaluate the suitability and feasibility of model for developing communication leadership of administrators in public universities in Guangxi. The sample group consisted of 297 administrators from 7 public universities in Guangxi. Research instruments included: 1) questionnaire, 2) structured interview, and
3) evaluation form, data analysis by using percentage, mean, standard deviation and
content analysis.

The results were found that: 1) The current situation of the communication leadership of administrators in public universities in five aspects was at medium level. Considering the results of this research, aspects ranged from the highest to lowest level were as follows: individual consideration, vision communication, inspirational motivation, participative decision making, and listening and feedback, respectively. 2) The model for developing communication leadership of administrators in public universities in Guangxi in 5 aspects, which contain 35 meas ures. There are 7 measures for promoting inspirational motivation, 7 measures for enhancing vision communication, 6 measures for enhancing individual consideration, 8 measures for developing listening and feedback, 7 measures for increasing participative decision making. 3) The suitability and feasibility evaluation results of the models are at highest level.

Keywords: Communication Leadership, Model, Administrators

Bansomdejchaopraya Rajabhat University. Office of Academic Resources and Information Technology

Patchara Dechhome

Niran Sutheeniran

Sarayuth Sethakajorn

2025

2026-09-18

2026-09-18

2026-09-18

thesis

application/pdf

eng

Bansomdejchaopraya Rajabhat University

Degree of Doctor of Philosophy

Doctoral degree

Educational Administration

Bansomdejchaopraya Rajabhat University