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This study takes the Chinese automotive industry as an example toexplorethe factors influencing the innovation performance of R&D teams amid the industry'saccelerated transformation. As the automotive sector undergoes rapid technological advancements and market shifts, understanding the mechanisms that driveR&Dinnovation performance is particularly crucial. This study employs a mixed-methodsapproach, incorporating both qualitative in-depth interviews and uantitativedataanalysis to ensure a comprehensive investigation. A total of 407 valid samples werecollected from R&D managers across key enterprises in Jiangsu Province, a major hubfor China's auto parts industry. To analyze the data, descriptive statistics, factor analysis, correlation analysis, and structural equation modeling (SEM) were applied.
The research findings indicate the following: (1) Transformational leadershipplays a pivotal role in enhancing the innovation performance of R&D teams; however, its influence is primarily exerted through the creation of an organizational innovationclimate and the promotion of knowledge-sharing behaviors rather than throughdirectimpact alone. (2) A strong innovation climate significantly improves the efficiencyandeffectiveness of innovation activities, fostering an environment where novel ideas canbe developed and implemented successfully. Meanwhile, knowledge sharing, althoughbeneficial, has a comparatively weaker direct effect on innovation performance. (3) Organizations aiming to maximize R&D innovation performance should not onlyemphasize transformational leadership behaviors but also focus on cultivatingasupportive innovation environment and strengthening structured knowledge-sharingmechanisms to enhance overall innovation outcomes. These findings provide valuable theoretical and managerial implications for companies seeking to optimize their R&D team performance in a rapidly evolvingtechnological landscape. By fostering a conducive innovation climate and promotingactive knowledge exchange, businesses can effectively leverage transformational leadership to sustain long-term competitive advantages in the automotive industry.
Keywords: Transformational Leadership, Organizational Creative Climate, Knowledge Sharing, Innovative Performance
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This study explores how Artificial Intelligence (AI)-driven creditworthiness assessments within supply chains can reshape commercial banks' credit policies toward small and medium-sized enterprises (SMEs), aiming to address persistent SME financing challenges through technological innovation. Grounded in information asymmetry theory, relationship lending theory, group lending theory, and supply chain finance theory, the study tests five core hypotheses using structural equation modelling (SEM) based on survey data from 360 commercial banking professionals in China.
The results reveal that both SME credit status and core firm influence exert significant positive direct effects on bank credit policy (β = 0.285, β = 0.317, p < 0.001). Furthermore, AI-enhanced bank cognition plays a key partial mediating role in these relationships, with significant indirect effects (β = 0.167, β = 0.193, p < 0.001). Notably, AI assessment accuracy demonstrates a significant positive moderating effect, with high-precision AI systems amplifying the influence on policy outcomes (β = 0.124, β = 0.138, p < 0.001). These findings suggest that AI fundamentally transforms SME credit assessment by improving risk evaluation precision, leveraging supply chain relational value, and enhancing banks' cognitive capabilities. The moderating role of AI system accuracy highlights the importance of technological maturity in optimizing AI's benefits.
This study provides robust empirical evidence that AI-enabled supply chain finance presents a viable pathway to easing global SME financing constraints while upholding sound risk management practices.
Keywords: Artificial Intelligence, supply chain finance, SME financing, credit policy, structural equation modelling, mediating effect, moderating effect
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This thesis is a study of the impact of marketing strategy models on the profitability of urban commercial banks in China. Based on the close integration of the actual development of urban commercial banks, this paper mainly discusses the theoretical, policy, and digital-era backgrounds of marketing for urban commercial banks from the perspective of basic marketing principles. Then, based on the relationship between products, services, safety, information technology, customer
loyalty, and profitability improvement of urban commercial banks, research questions, objectives, and related hypotheses are proposed. Within the scope of this study, this paper analyses the variable composition of marketing strategies of urban commercial banks by combining qualitative and quantitative methods with related research. It focuses on questionnaires and task interviews with grassroots employees, middle managers, and senior managers of urban commercial banks, and collects data through literature analysis and fieldwork. Using mathematical and statistical tools, we analyse and compare the relevant values of the marketing strategy model of urban commercial banks, innovatively put forward the marketing strategy model of urban commercial banks, and make research and analysis on its model against the practice of urban commercial banks' operation and management, analyse the problems and root causes of the marketing of urban commercial banks, and in-depth analysis of urban commercial banks under the influence of the objective environment of market economy in terms of their Marketing concept, operation mechanism, development strategy, and so on, and then put forward suitable measures for the current urban
commercial bank marketing. The dissertation achieves three objectives: (1) To explore urban commercial banks’ products, services, safety, information technology, customer loyalty, and profitability improvement. (2) To analyze the direct and indirect effects of products, services, safety, information technology, and customer loyalty on the profitability of urban commercial banks. (3) To find a model of marketing strategies affecting the profitability improvement of Chinese urban commercial banks.
The results were to be as follows
1. Financial core products, financial services, financial safety, and information technology are important influencing factors for the sustainable development of urban commercial banks. Based on marketing theory, performance theory, information technology theory, financial service theory, and financial safety theory, this paper also incorporates the factor of bank customer loyalty, constructs a theoretical model, and analyzes the influence mechanism of the core products, financial services, financial safety, information technology, and customer loyalty of urban commercial banks on
performance.
2. This research demonstrates outstanding theoretical value in the field of finance and makes significant contributions to the expansion and deepening of the disciplinary knowledge system.
3. Financial core products, financial services, financial safety, and information technology, as the key influencing factors for the sustainable development of urban commercial banks, have laid the foundation for the banks' progress and also outlined the roadmap for optimization and improvement. After an in-depth analysis of the internal relationships between these factors and bank performance, a series of highly targeted countermeasures is emerging, aiming to comprehensively drive urban commercial banks to a new level of development.
Keywords: Urban Commercial Bank, Marketing Strategy, Financial Management
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The purposes of this research were:1) to explore transformational leadership, transactional leadership, work engagement and employee performance.2) to analyze both direct and indirect effects of transformational leadership, transactional leadership, work engagement which affect employee performance.3) to find the Impact of Leadership Style in Start-up Enterprises on Employee Performance in China. The sample of 541 middle-level administrators from 9,601 retail startups in Guangxi Province of China are selected for the study. Research instruments included: 1) questionnaire, and 2) structured interview. Data analysis by using arithmetic mean, Minimum, Maximum, standard deviation, Skewness, Kurtosis, confirmatory factors analysis--CFA, correlation analysis, Path Analysis and SEM. The results were found that Both Transformational Leadership and Transactional Leadership have significant effects on Work Engagement, Work Engagement significantly contributes to Employee Performance. Both leadership styles have direct and indirect (mediated through Work Engagement) effects on Employee Performance. Mediation analysis shows that Work Engagement plays a crucial role in explaining how both Transformational Leadership and Transactional Leadership influence Employee Performance.
Keywords: Transformational Leadership, Transactional Leadership, Work Engagement, Employee Performance.
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สะพานเจริญพาศน์ ๓๓ เป็นสะพานข้ามคลองบางกอกใหญ่บนถนนอิสรภาพ ซึ่งสร้างขึ้นในสมัย พระบาทสมเด็จพระมงกุฎเกล้าเจ้าอยู่หัว เพื่อเฉลิมพระเกียรติในโอกาสที่ทรงมีพระชนมายุครบ ๓๓ พรรษา โดยมีวัตถุประสงค์หลักเพื่อ สร้างความเจริญให้แก่พื้นที่ฝั่งธนบุรี ให้ทัดเทียมกับฝั่งพระนครและส่งเสริมความสามัคคีของราษฎร์ทั้งสองฝั่งแม่น้ำ ชื่อของสะพานมีความหมายอันเป็นมงคลสื่อถึง เส้นวาสนาที่ยืนยาว และถือเป็นสะพานคอนกรีตเสริมเหล็กขนาดใหญ่แห่งแรกๆ ในย่านนั้นที่เน้นประโยชน์ใช้สอยเป็นสำคัญ แม้ต่อมาจะมีการ ปรับปรุงและสร้างใหม่ ในปี พ.ศ. ๒๔๘๕ เพื่อรองรับการจราจรที่หนาแน่นขึ้นแต่สะพานแห่งนี้ยังคงเป็นสัญลักษณ์ทางประวัติศาสตร์ที่สำคัญ ข้อมูลเหล่านี้ถูกรวบรวมไว้เพื่อถ่ายทอด มหากรุณาธิคุณและการพัฒนาผังเมือง ในอดีตผ่านเอกสารจดหมายเหตุของกรุงเทพมหานคร
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This study aims to: 1. examine the impact of electronic word-of-mouth (eWOM) credibility on consumer purchase intention; 2. explore the effects of relationship strength and self-disclosure on eWOM credibility; and 3. assess the moderating role of platform type (social media vs. online shopping platforms) in these relationships. A total of 400 valid responses were collected from four major cities in China using structured questionnaires. The research focused on four key variables: relationship strength, self-disclosure, platform type, and eWOM credibility. Structural equation modeling (SEM) and multi-group analysis were employed to test the proposed framework and hypotheses. The findings reveal that: 1. both relationship strength and self-disclosure significantly enhance eWOM credibility; 2. eWOM credibility partially mediates the relationship between relationship strength, self-disclosure, and consumer purchase intention; and 3. platform type significantly moderates these effects. Specifically, relationship strength exerts a stronger influence on eWOM credibility on social media platforms, while self-disclosure has a greater impact on online shopping platforms. This study contributes to the theoretical understanding of digital consumer behavior by integrating platform-specific dynamics into the analysis of eWOM communication. It also offers practical insights for optimizing eWOM strategies across different types of digital platforms.
Keywords: electronic word-of-mouth credibility, platform type, purchase intention, tie strength, self-disclosure
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Against the backdrop of the global digital wave profoundly reshaping the economic landscape, agriculture, as the foundation of the national economy, has seen digital transformation emerge as a critical pathway to breaking through traditional development bottlenecks and achieving sustainable growth. Chinese agricultural enterprises are at a pivotal stage of transitioning from traditional production models to intelligent, data-driven paradigms, yet the implementation effects of digital transformation and its mechanism on enterprise performance require in-depth exploration. This study focuses on the sustainable development model of agricultural enterprises in the context of digital transformation, aiming to explore the impact mechanisms of digital transformation, corporate environment, and dynamic capabilities on the performance of agricultural enterprises.
This paper centers on the sustainable development model of agricultural enterprises amid digital transformation. Based on dynamic capability theory and corporate environment adaptation theory, it constructs a theoretical model of "digital transformation-dynamic capabilities-enterprise performance" by integrating quantitative analysis of 360 valid samples and in-depth interviews with 20 experts. The study finds that: at the direct effect level, digital transformation (mean 3.721, with marketing digitization scoring 3.781 as the highest) and corporate environment (mean 3.745, with the credit policy dimension performing optimally at 3.820) have significant direct impacts on the performance of agricultural enterprises (mean 3.657, with financial performance of 3.785 significantly leading social and ecological performance), with standardized path coefficients of 0.199 (p<0.001) and 0.23 (p<0.001), respectively, revealing that digital technology application and environmental adaptability are core drivers of performance improvement. At the mediating mechanism level, dynamic capabilities (mean 3.548, with the absorptive capacity dimension at 3.591 as the key pivot) play a partial mediating role in the above relationships, with indirect effects of 0.178 from digital transformation through dynamic capabilities and 0.2 from the corporate environment, and total effects reaching 0.377 and 0.43, respectively, verifying the industry-specific transmission path of "digital transformation/corporate environment→dynamic capabilities→enterprise performance". At the model validation level, the structural equation model shows CMIN/DF=1.079 (<3), CFI=0.997 (>0.9), and RMSEA=0.015 (<0.05), indicating excellent model fit, and the reliability and validity indicators of each dimension (CR>0.812, AVE>0.581) meet academic standards, confirming the theoretical rationality of dynamic capabilities as mediating variables.
This paper first reveals the performance generation mechanism of digital transformation in agricultural enterprises through a "two-wheel drive-mediating transmission" framework, identifying knowledge absorption and resource integration capabilities in dynamic capabilities as the key hub to address the "digital paradox". The study not only enriches the strategic management theory of agricultural enterprises in the digital economy but also provides empirical support for governments to formulate differentiated policies (such as special subsidies for weak links in R&D digitization). Meanwhile, it proposes a three-stage implementation path of "technology embeddingcapability cultivation-environmental collaboration" for enterprises, holding significant practical guiding value for promoting the digital upgrading of the agricultural industry and the implementation of the rural revitalization strategy.
Keywords: Digital transformation; Agricultural enterprises; Dynamic capabilities; Enterprise performance; Sustainable development mode
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The purposes of this research are 1)To explore internal marketing, organizational commitment, change leadership and business continuity and their components, 2) To analyze the direct and indirect effects of internal marketing, organizational commitment and transformational leadership on business continuity, and 3) to find the internal marketing factors that affect the business continuity of industrial SMEs in Guangxi, China. Qualitative and quantitative research methods were adopted in this study, and the data collection tools included in-depth interviews and questionnaires. Through in-depth interviews with experts, the internal marketing factors affecting the business continuity of small and medium-sized enterprises were found, and an effective and reliable questionnaire was developed. 505 samples were collected. Descriptive statistics, mean and inferential statistics, confirmatory factor analysis, path analysis and structural equation modeling (SEM) are used. The research shows that: 1) Internal communication has the greatest impact on internal marketing, continuous commitment has the greatest impact on organizational commitment, moral model has the greatest impact on transformational leadership, and social responsibility has the greatest impact on business continuity. 2) The results of confirmatory factor analysis show that internal marketing, organizational commitment and transformational leadership all have significant influence on business continuity, but the degree of influence is different. Transformational leadership has the strongest impact on business continuity, indicating that a leader's ability to inspire and change plays a key role in a company's sustainable operation. 3) This study constructs a structural equation model of internal marketing, organizational commitment and transformational leadership on business continuity. The path analysis results show that all paths have significant positive effects and support all hypotheses. Among them, transformational leadership has the greatest impact on organizational commitment, while internal marketing has the weakest direct impact on business continuity, but it is still significant. The research shows that internal marketing significantly promotes the organizational commitment of employees by enhancing their sense of participation and identity, and further improves the business continuity and innovation ability of enterprises. Therefore, the following suggestions are put forward: 1) Enterprises should establish a strong cohesive corporate culture through internal marketing, reduce employee mobility, and lay the foundation for long-term stable development of enterprises. 2) Focus on training managers with transformational leadership characteristics, stimulate the creativity and responsibility of employees, and promote the innovation and competitiveness of enterprises. 3) Enterprises should enhance employees' organizational commitment by providing career development opportunities and enhancing employees' professional identity, and improve the stability and performance of enterprises. In short, companies can ensure competitive advantage in a dynamic market environment through a combination of internal marketing, organizational commitment, and transformational leadership. The research findings provide theoretical support for internal marketing in improving employee performance, enhancing organizational commitment and promoting the sustainable development of enterprises, and provide important implications for the management practice of small and medium-sized enterprises.
Keywords: Internal Marketing, Organizational commitment, Transformational leadership, Business Continuity
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he objectives of this research were: 1) to analyze the current situation of
foreign language teachers’ research competence at universities in Guangxi, 2) to formulate strategies for enhancing foreign language teachers’ research competence at universities in Guangxi, and 3) to evaluate the suitability and feasibility of strategies for enhancing foreign language teachers’ research competence at universities in Guangxi.
The sample group included 313 foreign language teachers from 23 public
undergraduate universities in Guangxi. The research instruments involved: 1) a
questionnaire, 2) focus group discussions, and 3) an evaluation form. The data were analyzed using percentages, means, standard deviations, and content analysis. The results showed that: 1) the overall level of foreign language teachers’ research competence at universities in Guangxi was medium. 2) Strategies for enhancing foreign language teachers’ research competence at universities in Guangxi have been proposed for all five dimensions, totaling 28 strategies. There are 6 strategies for enhancing skills in reviewing the state of research, 5 for enhancing methodological skills, 4 for enhancing skills in reflecting on research findings, 8 for enhancing communication skills, and 5 for enhancing content knowledge. 3) The results of the suitability and feasibility of the strategies were at a high level.
Keywords: strategies, research competence, foreign language teachers, educational administration.
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This study develops and validates a managerial effectiveness model for interdisciplinary teamwork in art disciplines at Guangxi universities, addressing the demands of organizational complexity and regional cultural specificity. The study had three objectives: examining current effectiveness, constructing an empirical model, and evaluating its feasibility. A mixed-methods design was utilized. Quantitative data came from a 65-item questionnaire across six constructs: transformational leadership, team psychological safety, shared vision, interdisciplinary boundary spanning, role negotiation and clarity, and Institutional support for interdisciplinarity, completed by 297 staff from three universities. Qualitative data from interviews and focus groups refined the model.
Results indicate that overall managerial effectiveness is high. Shared vision, institutional support for interdisciplinarity, interdisciplinary boundary spanning, and role negotiation and clarity scored high, while transformational leadership and team psychological safety remained medium, suggesting structural support is stronger than deep leadership influence or psychological safety. The model identifies shared vision as a strategic driver that reshapes coordination structures to enable institutional embedding. Transformational leadership and team psychological safety act as micro level enablers, while interdisciplinary boundary spanning links team processes to organizational reform, creating a multi-level governance pathway. Evaluation confirmed the model’s suitability for art disciplines in ethnic minority regions, guiding
administrators to move from vision to structural support. This offers context-sensitive governance strategies for universities in diverse, complex environments.
Keywords: Managerial Effectiveness, Interdisciplinary Teamwork, Art Disciplines of Universities
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The objectives of this research were: 1) To study the level of communication leadership of administrators in public universities in Guangxi. 2) To develop the model for developing communication leadership of administrators in public universities in Guangxi. 3) To evaluate the suitability and feasibility of model for developing communication leadership of administrators in public universities in Guangxi. The sample group consisted of 297 administrators from 7 public universities in Guangxi. Research instruments included: 1) questionnaire, 2) structured interview, and
3) evaluation form, data analysis by using percentage, mean, standard deviation and
content analysis.
The results were found that: 1) The current situation of the communication leadership of administrators in public universities in five aspects was at medium level. Considering the results of this research, aspects ranged from the highest to lowest level were as follows: individual consideration, vision communication, inspirational motivation, participative decision making, and listening and feedback, respectively. 2) The model for developing communication leadership of administrators in public universities in Guangxi in 5 aspects, which contain 35 meas ures. There are 7 measures for promoting inspirational motivation, 7 measures for enhancing vision communication, 6 measures for enhancing individual consideration, 8 measures for developing listening and feedback, 7 measures for increasing participative decision making. 3) The suitability and feasibility evaluation results of the models are at highest level.
Keywords: Communication Leadership, Model, Administrators
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This study develops and validates a managerial effectiveness model for interdisciplinary teamwork in art disciplines at Guangxi universities, addressing the demands of organizational complexity and regional cultural specificity. The study had three objectives: examining current effectiveness, constructing an empirical model, and evaluating its feasibility. A mixed-methods design was utilized. Quantitative data came from a 65-item questionnaire across six constructs: transformational leadership, team psychological safety, shared vision, interdisciplinary boundary spanning, role
negotiation and clarity, and Institutional support for interdisciplinarity, completed by 297 staff from three universities. Qualitative data from interviews and focus groups refined the model.
Results indicate that overall managerial effectiveness is high. Shared vision,
institutional support for interdisciplinarity, interdisciplinary boundary spanning, and role egotiation and clarity scored high, while transformational leadership and team psychological safety remained medium, suggesting structural support is stronger than deep leadership influence or psychological safety. The model identifies shared vision as a strategic driver that reshapes coordination structures to enable institutional embedding. Transformational leadership and team psychological safety act as microlevel enablers, while interdisciplinary boundary spanning links team processes to
organizational reform, creating a multi-level governance pathway. Evaluation confirmed
the model’s suitability for art disciplines in ethnic minority regions, guiding administrators to move from vision to structural support. This offers context-sensitive governance strategies for universities in diverse, complex environments.
Keywords: Managerial Effectiveness, Interdisciplinary Teamwork, Art Disciplines of Universities
