Strategies for human resource management in the digital era for Guangxi universities

กลยุทธ์การบริหารทรัพยากรมนุษย์ในยุคดิจิทัลสำหรับมหาวิทยาลัยในมณฑลกวางสี

Han Yi

Human resource management -- China -- Guangxi

Digital transformation -- China -- Guangxi

The objectives of this research were: 1) to study the current situation of human resource management in the digital era for Guangxi universities. 2) to study strategies for human resource management in digital era for Guangxi universities. 3) to evaluate the suitability and feasibility of strategies for human resource management in digital era for Guangxi universities. The sample were group included 375 administrators in 10 public universities in Guangxi. Research instruments include: 1) questionnaire, 2) SWOT analysis, 3) focus group discussion, and 4) evaluation form. data analysis by using percentage, mean, standard deviation and content analysis.
The results were found that: 1) the current situation of human resource management in the digital era for Guangxi universities was at high level. Consider for the result of the study aspects ranged from the highest to the lowest level were as following: the highest mean was Salary and Benefits Management, followed by Recruitment Management, Performance Evaluation, Training and Development, Employee Relations Management and Human Resource Planning was the lowest mean. 2) For strategies for human resource management in the digital era for Guangxi universities: 1) improving human resource planning 8 measures, 2) developing recruitment management 11 measures, 3) promoting training and development 8 measures, 4) supporting performance evaluation 10 measures, 5) enhancing salary and benefits management 10 measures, 6) solving employee relations management 9 measures, with a total of 56 measures. 3) The suitability and feasibility evaluation result of the strategies are at highest mean.
Keywords: Strategies, Human Resource Management, Digital Era

Bansomdejchaopraya Rajabhat University. Office of Academic Resources and Information Technology

Niran Sutheeniran

Kulsirin Aphiratvorade

Patchara Dechhome

2023

2026-02-16

2026-02-16

2026-02-16

thesis

application/pdf

TH 658.3 H233S 2023

eng

Bansomdejchaopraya Rajabhat University

Degree of Doctor of Philosophy

Doctoral Degree

Educational Administration

Bansomdejchaopraya Rajabhat University