Guidelines for improving the internationalization of university management in beibu gulf economic zone based on cross-cultural management
แนวทางการพัฒนาสู่ความเป็นสากลด้านการบริหารจัดการมหาวิทยาลัยในเขตเศรษฐกิจอ่าวเป่ยปู้บนพื้นฐานการจัดการข้ามวัฒนธรรม
Education, Higher -- Internationalization -- China
University management -- International aspects -- China
Educational planning -- Economic zones -- China
The objectives of this research were as follows: 1) to investigate the current status of internationalization in university management within the Beibu Gulf Economic Zone; 2) to develop guidelines for enhancing the internationalization of university management in the Beibu Gulf Economic Zone; and 3) to assess the effectiveness of these guidelines. The study involved a sample of 374 administrators and faculty members who engaged in international exchange activities across 10 undergraduate universities in the Beibu Gulf Economic Zone. Research instruments included questionnaires, structured interviews, and evaluation forms. Data analysis was conducted using percentages, means, standard deviations, and content analysis. This study employed a mixed research method, combining quantitative and qualitative approaches for data analysis. The research results indicated that guidelines for improving the internationalization of university management in the Beibu Gulf Economic Zone based on cross-cultural management include 5 aspects, encompassing a total of 27 measures. According to expert assessments, all 27 measures are deemed feasible. Keywords: Guidelines for Improving, Cross-cultural Management, Internationalization, University management
Bansomdejchaopraya Rajabhat University. Office of Academic Resources and Information Technology
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